An Advertising Manager Is Trying to Decide What Words to Use

question 209

Multiple Choice

An advertising manager is trying to decide what words to use in a magazine ad for the new Ford Focus. In the traditional communication model, the ad manager is the:

• A) Source.
• B) Receiver.
• C) Noise.
• D) Encoder.
• E) Decoder.

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Definitions:

Unpleasant Situation

A scenario or event that is disagreeable, uncomfortable, or causes distress to an individual.

Extrinsic Motivation

Motivation driven by external rewards such as money, fame, grades, or praise.

External Rewards

Benefits or incentives provided by an external source, such as money, praise, or recognition, that motivate behavior.

Psychology

The scientific study of the mind and behavior, encompassing various aspects of human experience, mental functions, and characteristics.