Identify the False Statement Regarding Promotion to Intermediaries

question 114

Multiple Choice

Identify the false statement regarding promotion to intermediaries.

• A) When suppliers offer similar products and compete for attention and shelf space, intermediaries usually pay attention to the one with the best profit potential.
• B) Sales managers handle most of the important communication with intermediaries who do not want empty promises.
• C) Sales promotions targeted at intermediaries usually focus on short-term arrangements that will improve the intermediary's profits.
• D) Trade ads usually encourage intermediaries to contact the supplier for more information, and then a salesperson takes over.
• E) During sales promotion, intermediaries want to know what they can expect in return for their cooperation.

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