The Innovators Are the Group of Customers Who

question 54

Multiple Choice

The innovators are the group of customers who

• A) have fewer contacts outside their own social group or community.
• B) tend to have the greatest contact with salespeople.
• C) tend to avoid risk and wait to consider a new idea after many early adopters have tried it-and liked it.
• D) tend to be older, less well educated, and cling to the status quo thinking it is the safest way.
• E) are likely to be mobile and have many contacts outside their local social group and community.

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Definitions:

Homosexuality

A sexual orientation characterized by a romantic or sexual attraction to individuals of the same gender.

LGBTQ Community

Represents a diverse group of people who identify as lesbian, gay, bisexual, transgender, and queer/questioning, along with other sexual and gender minorities.

Asexuality

A sexual orientation characterized by a lack of sexual attraction to others, or low or absent interest in or desire for sexual activity.

Pansexuality

An orientation characterized by potential aesthetic attraction, romantic love, or sexual desire towards people regardless of their sex or gender identity.