Early Adopters

question 179

Multiple Choice

Early adopters

• A) tend to rely on information sources that are not controlled by marketers.
• B) tend to be opinion leaders.
• C) are the first adoption curve group to buy a product.
• D) all of the above.
• E) none of the above.

---

Definitions:

Partial Stance

Holding a biased or incomplete perspective on an issue, often not considering the full range of views or facts.

Personal Opinions

Individual beliefs or judgments that are not based on certainty or proof.

Positive Group Member Roles

Group member roles that enhance effectiveness, including encourager, clarifier, harmonizer, idea generator, ignition key, standard setter, and detail specialist. See effective group.

Warren Bennis

An American scholar, organizational consultant, and author, widely regarded as a pioneer in the field of leadership studies.