Early Adopters

question 179

Multiple Choice

Early adopters

• A) tend to rely on information sources that are not controlled by marketers.
• B) tend to be opinion leaders.
• C) are the first adoption curve group to buy a product.
• D) all of the above.
• E) none of the above.

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Definitions:

Decimal Place

Refers to the position or number of digits to the right of the decimal point in a decimal number, indicating a part of a whole in fractional terms.

Working Capital

The difference between a company’s current assets and current liabilities, indicating its short-term financial health and operational efficiency.

Current Year

The ongoing year or the present calendar year in which transactions or activities are being accounted for.

Preceding Year

The year immediately before the current year.