Customers Evaluate Both the Message and the Source of the Message

question 71

True/False

Customers evaluate both the message and the source of the message only in terms of credibility.

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Definitions:

General Information

Broadly accessible facts and data on a wide range of topics, not specialized or detailed in nature.

Another Person

Refers to an individual distinct from oneself, often mentioned in contexts requiring interaction, consideration, or comparison between individuals.

Self-Concept

An individual's understanding and beliefs about themselves, including their attributes, who and what they are.