A Retailer's Target Customers Are Skeptical and Cautious About New

question 96

Multiple Choice

A retailer's target customers are skeptical and cautious about new ideas. Strong social pressure from their own peer group may be needed before they adopt a new product. These target customers are:

• A) the early majority.
• B) laggards.
• C) innovators.
• D) early adopters.
• E) the late majority.

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Definitions:

Vestibular System

A complex system in the inner ear that contributes to balance and spatial orientation.

Somatosensation

A collective term for the sensory signals from the body, including touch, temperature, body position, and pain.

Posterior Spinothalamic Tract

Pathway that carries fine-touch and pressure fibers toward the brain.

Phantom Limb Pain

A painful sensation that an amputee feels, originating from a body part that is no longer present.