The Task Method for Budgeting Marketing Expenses

question 269

Multiple Choice

The task method for budgeting marketing expenses:

• A) means that a company budgets roughly what competitors budget for each item.
• B) budgets last year's marketing expense ratio times FORECASTED sales.
• C) might result in very different marketing expenses from year to year.
• D) is the most commonly used method of setting budgets.
• E) None of the above is true.