A Corporate Chain Is Defined as

question 231

Multiple Choice

A corporate chain is defined as

• A) a firm that owns and manages more than one store.
• B) retailer-sponsored groups formed by independent retailers that run their own buying organizations and conduct joint promotion efforts.
• C) wholesaler-sponsored groups that work with "independent" retailers.
• D) franchisors who develop good marketing strategies, and who carry out the strategy in their own units.
• E) a firm that owns a single-store but operates through multiple franchisors.

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Definitions:

Gross Revenue

Total income received by a company from its business activities, before any expenses are deducted.

Per-unit Costs

The average cost for each unit of product produced, calculated by dividing the total cost of production by the number of units produced.

Social Inhibition

Not expressing emotions that risk others’ disapproval; overlaps with introversion.

Reluctance

The feeling of hesitancy or unwillingness to do something.