Which of the Following Wholesalers Would Be Most Helpful to a Small

question 106

Multiple Choice

Which of the following wholesalers would be most helpful to a small manufacturer of computer components who wants to obtain distribution in several major markets and still retain control of the marketing of its products?

• A) Manufacturers' agents
• B) Rack jobbers
• C) Selling agents
• D) Brokers
• E) Manufacturers' sales branches

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Definitions:

Product Life Cycle

Refers to the sequence of stages a product goes through from introduction to growth, maturity, and decline.

Competitive Pressure

The force or influence that competitors exert on each other in a marketplace, driving innovation, quality improvements, and often leading to lower prices for consumers.

Product Availability

The extent to which goods or services can be purchased at any given time from a supplier.

Delivering a Product

The process of transporting a product from the manufacturer or supplier to the final customer or point of use.