INDIRECT Channels Are Probably a Better Choice Than Direct Channels

question 188

Multiple Choice

INDIRECT channels are probably a better choice than direct channels when:

• A) the firm has limited financial resources.
• B) the product is a consumer product instead of a business product.
• C) target customers already have established buying patterns for where to search for the product.
• D) retailers are already conveniently located where consumers shop.
• E) all of the above.

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Definitions:

Situational Cues

Environmental or contextual factors that influence individuals' behavior or decision-making processes.

Individualism-collectivism

A cultural dimension that explores the degree to which individuals are integrated into groups and prioritize group goals over personal desires.

Interdependence

A relationship between entities where each is mutually dependent on the other.

Independence

The state or condition of having the autonomy to make decisions or take actions without reliance on others.