Choosing an INDIRECT Channel Probably Will Be Better Than a Direct

question 67

Multiple Choice

Choosing an INDIRECT channel probably will be better than a direct channel if a producer wants to:

• A) provide special technical service.
• B) make it easier to do marketing research.
• C) be more sensitive to coming changes in customer needs and attitudes.
• D) obtain a very aggressive selling effort.
• E) adjust large discrepancies of quantity and assortment.