A Good "Channel Captain" Knows That

question 79

Multiple Choice

A good "channel captain" knows that:

• A) direct-to-customer channels usually cost less and perform more efficiently than indirect channels.
• B) marketing functions can be shifted and shared within a channel--but they cannot be completely eliminated.
• C) a channel system works best when all its members have a shared product-market commitment.
• D) some marketing functions can usually be completely eliminated by using short channels instead of long channels.
• E) Both B and C are true.

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Definitions:

Projection

A defense mechanism where individuals attribute their own unacceptable feelings, desires, or thoughts to someone else.

MMPI

Minnesota Multiphasic Personality Inventory, a standardized psychometric test used for psychiatric diagnosis and personality assessment.

Emotional Disorders

Mental health conditions characterized by the disruption of a person's mood, feeling, or affect, significantly impacting daily life.

Defensive Self-Esteem

A form of self-esteem characterized by fragility and a high sensitivity to criticism and failure, often leading individuals to respond defensively to perceived threats to their self-image.