When Thinking About the Product Life Cycle, a Good Manager

question 227

Multiple Choice

When thinking about the product life cycle, a good manager knows that:

• A) Sales and profits for individual brands always follow the same life cycle pattern as industry sales and profits.
• B) The only stage in which products are introduced is the market introduction stage.
• C) All products will eventually earn a profit.
• D) A product that is mature in one market may be in the growth stage in another international market.
• E) All of the above.

---

Definitions:

Reinforcement

A process in operant conditioning where a behavior is encouraged or strengthened by a consequence that follows it.

Conditioned Taste Aversion

A learned response where an individual avoids a food after a single, often negative, experience, illustrating how some associations can be formed with just one instance.

Coyotes

Medium-sized canids native to North America, known for their adaptability to diverse environments and opportunistic feeding habits.

Sheep

Domesticated ruminant animals, typically kept as livestock for their wool, meat, and milk.