The Best Level of Market Exposure for a Product

question 154

Multiple Choice

The best level of market exposure for a product

• A) always costs more, but the higher costs lead to higher sales and profits.
• B) is the level which will result in the highest level of attention by intermediaries.
• C) is the one which minimizes distribution costs.
• D) is intensive distribution.
• E) makes a product available widely enough to satisfy target customers' needs but NOT exceed them.

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