When Planning Channels of Distribution, a Marketing Manager Should Know

question 155

Multiple Choice

When planning channels of distribution, a marketing manager should know that

• A) vertically integrated systems are seldom used--because of the difficulty of maintaining control.
• B) a contractual system offers both flexibility and stability for its members.
• C) the disadvantage of a corporate channel system is reduced control over distribution activities.
• D) all of the above.
• E) none of the above.

---

Definitions:

Undo Button

A feature in software that allows users to revert the last action or a series of actions.

Sum Function

A mathematical function used in spreadsheets and databases to add together a series of numbers or cells.

Total Function

A type of function in mathematics and computer science that is defined for all possible inputs from its domain.

Page Layout View

A display mode in word processors and spreadsheet applications that shows the document's layout including margins, headers, and footers, resembling the appearance when printed.