Intensive Distribution

question 129

Multiple Choice

Intensive distribution:

• A) gives a retailer more incentive to promote a product than he would have with exclusive distribution.
• B) is not very likely to be used in combination with multichannel distribution.
• C) is more likely to be used with relatively high priced products than with low priced products.
• D) is often used for convenience products and business supplies.
• E) none of the above.

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Definitions:

Demographics

Demographics involve statistical data relating to the population and particular groups within it, used for identifying target markets.

Advertising Media

Various platforms or channels through which promotional messages are communicated to the public, including television, radio, print, and digital formats.

Viewer Profiles

Information and data collected about viewers or users that describe their habits, preferences, and demographic details to inform content creation, marketing strategies, and personalized experiences.

Digital Technologies

The range of electronic tools, systems, devices, and resources that generate, store, or process data, including social media, online gaming, multimedia, and mobile phones.