Intensive Distribution

question 129

Multiple Choice

Intensive distribution:

• A) gives a retailer more incentive to promote a product than he would have with exclusive distribution.
• B) is not very likely to be used in combination with multichannel distribution.
• C) is more likely to be used with relatively high priced products than with low priced products.
• D) is often used for convenience products and business supplies.
• E) none of the above.

Recognize the importance of questioning preexisting assumptions and reaching out for innovation.

Identify the role of company culture in supporting or hindering innovation.

Understand the principles and practices of protecting intellectual property, including patents, trade secrets, copyrights, and trademarks.

Identify the characteristics and advantages of different modes of legal protection for intellectual property.

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Definitions:

Ad Hoc Committee

A temporary committee formed for a specific task or objective and dissolved after its completion.

Organization

An arranged group of people with a particular purpose, such as a business, government body, or charity.

Standing

The legal right to bring a lawsuit, dependent on having a direct, personal stake in the outcome of the case.

Group Decision Making

The process by which a group of individuals comes together to make a decision collectively.