Reverse Channels May Be Used to Retrieve Products From

question 152

Multiple Choice

Reverse channels may be used to retrieve products from:

• A) business customers
• B) final consumers
• C) intermediaries
• D) all of the above
• E) only A and C above

---

Definitions:

Prejudice

The negative evaluation of a social group, and individuals within that group, based upon conceptions about that social group that are held despite facts that contradict it.

Debriefing

A process whereby a researcher explains the true purpose of a research study to a subject (respondent); usually done after completion of the study.

Experiment

An experiment is a method of research in the sciences or social sciences that involves the manipulation of variables to test a hypothesis and observe the effects.

Content Analysis

A research method used for systematically analyzing and coding textual, visual, or audio content to understand various aspects of communication.