Firms That Use Direct Distribution Can Usually Adjust Their Marketing

question 100

True/False

Firms that use direct distribution can usually adjust their marketing mixes faster than firms that use indirect distribution.

---

Definitions:

Direct Labor Efficiency Variance

A measure used in cost accounting to gauge the difference between the actual hours worked and the standard hours expected, multiplied by the standard labor rate, used in the production of goods.

Standard Direct Labor Cost

The predetermined cost of labor directly involved in manufacturing a product, based on expected wage rates and labor efficiency.

Favorable

A term often used in budgeting and financial reporting to indicate results that are better than expected or budgeted.

Unfavorable

A term often used in accounting and finance to describe a situation or variance that results in a worse-than-expected financial outcome.