If a Producer's Marketing Manager Wants Intermediaries to Take Over

question 7

Multiple Choice

If a producer's marketing manager wants intermediaries to take over all responsibility for promoting his product he probably should use

• A) exclusive distribution.
• B) any of the above, since every channel member must support a product with promotion.
• C) intensive distribution.
• D) a vertically integrated distribution system.
• E) selective distribution.

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Definitions:

Group Norm

Accepted standards or behaviors shared by a group's members that guide their actions and decisions.

Injunctive Norm

Socially accepted rules or standards that dictate what is considered appropriate or inappropriate behavior within a group or society.

Reciprocal

Pertains to mutual exchange or influence between individuals or groups, where actions or benefits are given and received in turn.

Facebook

A social media platform that allows users to connect with friends and family, share content, and participate in various groups and activities.