_____ Means Selling the Right to Use Some Process, Trademark

question 26

Multiple Choice

_____ means selling the right to use some process, trademark, patent, or other right for a fee or royalty.

• A) Licensing
• B) Management contracting
• C) Joint venturing
• D) Exporting
• E) Direct investment

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Definitions:

Crisis Communications

Strategic communication before, during, and after a crisis to manage and mitigate perceptions of the incident.

Emerging Trends

New developments, patterns, or preferences that are gaining popularity and shaping the future of a particular industry or societal behavior.

Evade Responsibility

The act of avoiding or shirking one's duties or obligations, often through deceit or avoidance tactics.

Benoit's Theory

A theory in communication that delineates strategies for image restoration when an individual or organization faces a threat to their reputation.