During the MARKET MATURITY Stage of the Product Life Cycle

question 181

Multiple Choice

During the MARKET MATURITY stage of the product life cycle:

• A) some competitors drop out of the market--and no new firms enter.
• B) persuasive promotion becomes more important.
• C) promotion emphasizes the advantages of the basic product concept.
• D) total industry sales and profits reach their maximum levels.
• E) All of the above.

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