When Planning for the Different Stages of the Product Life

question 140

Multiple Choice

When planning for the different stages of the product life cycle, managers should remember that:

• A) Sometimes, competitors can help to build customer interest in a new product idea.
• B) The correct strategy depends on how quickly the new idea will be accepted by consumers.
• C) A firm that can change its strategy quickly may have an advantage over less flexible competitors.
• D) Not all new product ideas catch on with consumers or intermediaries.
• E) All of the above.

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