In Screening New Product Ideas, Willie Baker Came Upon an Idea

question 211

Multiple Choice

In screening new product ideas, Willie Baker came upon an idea for a new mountain bike that struck him as relatively dangerous and potentially harmful to consumer welfare. However, he thought it would provide very high immediate customer satisfaction. Such a product would be considered a

• A) pleasing product.
• B) deficient product.
• C) star product.
• D) salutary product.
• E) desirable product.

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Definitions:

Controlling

A phase in the management process that consists of monitoring the operating results of implemented plans and comparing the actual results with the expected results.

Goal Conflict

A situation where different parties have objectives that are at odds with one another, leading to tension or disagreement.

Cash Budget

A financial plan that estimates cash inflows and outflows over a specific period of time to help manage a company's liquidity and ensure it has enough cash to meet its obligations.

Nonmanufacturing Business

A business that primarily sells services or goods that are not produced by the company, such as retail or consulting.