Passage of the Consumer Product Safety Act Means That

question 124

Multiple Choice

Passage of the Consumer Product Safety Act means that:

• A) some businesspeople may go to jail if they offer unsafe products.
• B) consumers will be more willing to pay for safer products in the future.
• C) product-related injuries will be eliminated in the future.
• D) producers are no longer liable for an injury if it is the consumer's fault.
• E) All of the above.

Explain the difference between positioning statements and other types of strategic statements.

Recognize the role of consumer feedback in evaluating brand positioning.

Understand the concept of the ideal product and how it relates to consumer preferences.

Identify the factors that influence a product's position in the market.

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