Which of the Following Statements About Organizing for New-Product Development

question 172

Multiple Choice

Which of the following statements about organizing for new-product development is TRUE?

• A) New-product development departments or committees usually cause delays and should be avoided.
• B) Few new-product ideas fail when product managers control the new-product development process.
• C) The specific organization arrangement may not be too important--as long as there is top-level support.
• D) Marketing managers should control new-product development.
• E) All of the above are true.

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Definitions:

Total Asset Turnover

The ratio that measures how efficiently a company uses its assets to generate revenue, indicating the effectiveness of asset management.