In Which of the Following Distribution Channels Is the Firm

question 126

Multiple Choice

In which of the following distribution channels is the firm most likely to maintain control of the marketing mix?

• A) Direct
• B) Indirect
• C) Cooperative
• D) Layered
• E) Horizontal

---

Definitions:

Start Button

A graphical control element found in the taskbar of Microsoft Windows operating systems, which opens the Start menu to access programs, files, and settings.

Windows Desktop

A user interface provided by the Windows operating system, consisting of the background, icons for files and applications, and a taskbar.

Close Button

A graphical control element used to dismiss the current view, window, or dialog without making any changes.

Taskbar

A bar usually located at the bottom of the screen on operating systems, providing quick access to open applications and system notifications.