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In the new-product development process discussed in the text, the burden is on the new-product idea to prove itself or be rejected.
Research Report
A document that presents the methodology, findings, and conclusions of a research project.
Prior Research
Refers to the studies and findings that have been conducted and published before the current research project.
Study Limitations
Constraints on the study that may affect the validity or generalizability of the results, including methodological limitations or external factors.
Technical Errors
Mistakes or issues that arise due to the technical aspects of a study, such as equipment malfunction or software bugs.
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