Regarding Product Classes

question 353

Multiple Choice

Regarding product classes,

• A) Business product classes are based on how buyers think about products and how the products will be used.
• B) Consumer product classes are based on how consumers think about and shop for products.
• C) The same product may be a consumer product and a business product.
• D) Products are classified by what type of customer will use them.
• E) All of the above are true.

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Definitions:

Bicycle Helmet

A protective headgear used by individuals when riding bicycles to prevent or minimize head injuries.

Protective Pads

Protective pads are safety equipment designed to protect various parts of the body against injury during sports activities or in hazardous work environments.

Buying Decision

A Buying Decision is the conclusion reached by consumers or organizations after evaluating information and alternatives, leading to the purchase of a product or service.

High-involvement

Refers to purchase decisions where the consumer engages in extensive research and considers a significant amount of information before making a decision.