As a Product Moves Through Its Product Life Cycle

question 37

Multiple Choice

As a product moves through its product life cycle:

• A) a firm should change its target market--but not its marketing mix.
• B) the competitive situation moves toward monopoly.
• C) industry profits keep increasing along with industry sales.
• D) customers' needs and attitudes may change.
• E) All of the above are true.

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Definitions:

Permissive

A parenting or leadership style characterized by low demands with high responsiveness, where rules are minimal and children are allowed considerable freedom.

Supervise

To observe and direct the execution of a task, project, or activity, ensuring standards are met.

Intolerant

Showing an unwillingness or inability to accept and respect differing opinions or beliefs.

Visual-spatial Ability

The capacity to understand, reason, and remember the spatial relations among objects or space.