A New Product Idea Is More Likely to Move Quickly

question 201

Multiple Choice

A new product idea is more likely to move quickly through the early stages of the product life cycle when:

• A) the product is easy to use.
• B) the product is compatible with the values and experiences of target customers.
• C) the product can be given a trial.
• D) the product's advantages are easy to communicate.
• E) All of the above are correct.

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Definitions:

Real Per Capita Income

Income per person, adjusted for inflation, reflecting the average income level of individuals within a country or region.

Bottom Quintile

Refers to the lowest fifth portion of a population sorted by income or wealth.

Economic Inequality

The unequal distribution of wealth, income, or economic resources among participants in an economy.

Tax Returns

Official documents filed with a government body that reports income, expenses, and other pertinent tax information.