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Wujin Chu, marketing manager for Innovative Electronics Products, reviews a S.W.O.T. analysis to help him evaluate four new product ideas his company is currently considering. Chu is operating in the ____ step of the new-product development process.
Social Organization
Is the orderly arrangement of social interaction.
Cultural Capital
The non-financial social assets that promote social mobility beyond economic means; these can include education, intellect, style of speech, dress, or physical appearance.
Behavioural Archaeology
A subfield of archaeology that interprets the past by studying the material remains of human behavior.
Evolutionary Psychology
A theoretical approach in the social and natural sciences that examines psychological structure from a modern evolutionary perspective.
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