Which of the Following Statements About Packaging Is TRUE

question 136

Multiple Choice

Which of the following statements about packaging is TRUE?

• A) Better packaging almost always increases total distribution cost.
• B) A package should satisfy not only the needs of final consumers but also those of intermediaries.
• C) A package doesn't have much promotion impact at retail stores.
• D) A good package can aid in the promotion effort, but it's not as effective as advertising.
• E) All of the above are true.

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Definitions:

Replication

Repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding can be reproduced.

Massed Practice

An educational and psychological term referring to intensive practice or study within a short time frame, often without breaks.

Clinical Psychologist

A professional specializing in diagnosing and treating mental, emotional, and behavioral disorders through therapy.

Case Study

A descriptive technique in which one individual or group is studied in depth in the hope of revealing universal principles.