Impulse Products Are

question 31

Multiple Choice

Impulse products are:

• A) products that potential customers do not want yet or know they can buy.
• B) bought quickly--as unplanned purchases--because of a strongly felt need.
• C) any products that consumers search for because of a strongly felt craving.
• D) any convenience products that are bought often and routinely.
• E) All of the above.

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Definitions:

Peer Learning

An educational approach where individuals learn from the expertise and insights of their equals or colleagues.

Cooperative Learning

An educational approach involving groups of students working together to solve a problem or achieve a common goal.

Projection

A defense mechanism where one attributes their own unacceptable thoughts, feelings, or motivations to someone else.

Halo Effect

A cognitive bias where the perception of one positive trait in an individual or thing influences the overall perception of that entity as favorable.