Which of the Characteristics of a Good Brand Name Is

question 141

Multiple Choice

Which of the characteristics of a good brand name is missing in the following proposed name: "Gnucheo" candy?

• A) Simple
• B) Short
• C) Not offensive
• D) Always timely
• E) Easy to pronounce

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Definitions:

Cline

A gradual change in certain characteristics exhibited by members of a species over a geographical area.

Hormone-disrupting Chemicals

Substances that interfere with the normal functioning of the endocrine system, potentially causing developmental, reproductive, neurological, and immune problems.

Human Health

Overall state of physical, mental, and social well-being for individuals or populations, not merely the absence of disease.

Racism

A doctrine of superiority by which one group justifies the degrading of others based on their distinctive physical characteristics.