The Text's Consumer Product Classes Are Based Upon

question 7

Multiple Choice

The text's consumer product classes are based upon:

• A) methods of distribution.
• B) NAICS codes.
• C) the nature of the products.
• D) the way people think about and shop for products.
• E) the way firms price their products.

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Definitions:

Behaviourism

A psychological approach that focuses on observable and measurable behavior as the primary basis for scientific investigation and understanding.

B F Skinner

An American psychologist known for his work in behaviorism and the development of the theory of operant conditioning.

Observable Behaviours

Actions or reactions of an individual that can be directly seen and measured.

Behaviourism

A theoretical orientation based on the premise that scientific psychology should study only observable behavior and investigates how organisms learn new behaviors or modify existing ones, depending on whether events in their environments reward or punish these behaviors.