Impulse Products Are

question 31

Multiple Choice

Impulse products are:

• A) products that potential customers do not want yet or know they can buy.
• B) bought quickly--as unplanned purchases--because of a strongly felt need.
• C) any products that consumers search for because of a strongly felt craving.
• D) any convenience products that are bought often and routinely.
• E) All of the above.

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Definitions:

Variable Production Costs

Variable production costs are those costs that vary directly with the level of production output, such as raw materials and direct labor.

Traceable Fixed Advertising

Costs of advertising that can be directly associated with a specific product or segment of the business.

Fixed General Factory Overhead

Costs associated with operating a factory that do not vary with the level of production, such as factory rent, insurance, and salaries of managers.