Marketing Research

question 224

Multiple Choice

Marketing research:

• A) should be planned by research specialists who understand research techniques better than marketing managers.
• B) is only needed by producers who use long channels of distribution.
• C) should be planned by marketing managers--who understand the problem--not researchers.
• D) is not needed by business marketers because their needs are different.
• E) can get changing information that is not available in the MIS.

---

Definitions:

Net Cash Flow

The difference between a company's cash inflows and outflows within a given period.

CCA Class

Refers to a classification within the Capital Cost Allowance system in Canada, dictating the depreciation rate for tax purposes on different types of assets.

Book Value

The total worth of a company's assets after subtracting its liabilities, frequently employed to evaluate the financial condition of a company.

Equipment Cost

Equipment cost refers to the total expense incurred from purchasing equipment, including acquisition cost, delivery charges, setup fees, and any other expenses associated with making the equipment ready for use.