A Marketing Information System (MIS) Includes All of the Following

question 25

Multiple Choice

A marketing information system (MIS) includes all of the following except:

• A) Data warehouses.
• B) Decision support systems.
• C) Internet support systems.
• D) Marketing models.
• E) Tools to access multimedia data.

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Definitions:

Key Objectives

The primary goals or targets that an individual or organization aims to achieve.

Compliance-based Approach

A method in business ethics focusing on adhering to laws, regulations, and company policies to avoid misconduct and penalties.

Integrity-based Approach

A method of operation that focuses on consistency between expressed values, actions, and ethical standards, emphasizing accountability and transparency.

Leadership

The act of guiding and directing a group towards achieving a common goal, often involving vision, communication, and motivation.