Identify the INCORRECT Statement About Marketing Research

question 26

Multiple Choice

Identify the INCORRECT statement about marketing research.

• A) Most small companies have a separate marketing research department.
• B) People in marketing research departments often rely on outside specialists.
• C) Some nonprofit organizations have begun to use marketing research.
• D) Nonprofit organizations usually need the help of outside specialists to do marketing research.
• E) Marketing research may involve use of questionnaires, interviews with customers, experiments, etc.

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Definitions:

Chicago School

A type of sociology practiced at the University of Chicago in the 1920s and 1930s that centered on urban settings and field research methods.

French Positivists

A group of French philosophers who advocated for the application of scientific methods to the study of society, emphasizing the importance of observation and empirical evidence.

Émile Durkheim

A foundational French sociologist known for his work on social integration, religion, and the establishment of sociology as an academic discipline.

Karl Marx

A philosopher, economist, and revolutionary socialist whose works on the conflicts within capitalism have profoundly influenced the development of socialist theory.