A Research Proposal

question 79

Multiple Choice

A research proposal

• A) should be written by the marketing manager--not the researcher--since the manager knows what needs to be done.
• B) usually can't provide much information about how data will be collected, since it is hard to tell until the research is started.
• C) might lead a marketing manager to decide that the proposed research will cost more than it is worth.
• D) is a plan developed during the problem definition stage of research.
• E) All of the above are true.

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Definitions:

Joint Venture

A partnership established for a specific project or for a limited time.