A Marketing Manager Who Wants to Apply the "Hierarchy of Needs

question 163

Multiple Choice

A marketing manager who wants to apply the "hierarchy of needs" model should keep in mind that:

• A) most consumers are already satisfied and promotion will be needed to "create a need."
• B) the same marketing mix might satisfy two or more levels of need.
• C) not enough attention is focused on physiological needs.
• D) "social needs" focus on the psychological variables in consumer behavior.
• E) None of the above is true.

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Definitions:

Digital Cameras

Electronic devices capable of capturing and storing photographs digitally, without the need for film, by converting light into electrical signals.

Demographic Research

The study of populations and their characteristics, such as age, race, gender, and income, to understand trends and patterns within a society.

Marketing Strategy

A comprehensive plan formulated to promote and sell a product or service, integrating a business's marketing goals and objectives.

Data Resources

Collections of information or data sets that can be used for analysis or decision-making.