Quantitative Marketing Research

question 23

Multiple Choice

Quantitative marketing research

• A) usually makes it easier and faster for respondents to answer the questions (compared to qualitative research).
• B) can use a large, representative sample.
• C) data can be collected by mail, e-mail, online, telephone, or personal interviews.
• D) makes it easier for the research analyst to summarize answers.
• E) All of the above are true.

---

Definitions:

Defamation

A false statement made about an individual or business that causes harm to their reputation, which can be categorized as either slander (spoken) or libel (written).

Qualified Privilege

A legal defense that protects individuals from defamation lawsuits if the statements were made without malice and with a legitimate purpose.

Innuendo

An indirect or subtle reference, often derogatory or defamatory, which implies something negative.

Assault

An intentional act that causes another person to fear imminent bodily harm.