Setting Up a Marketing Information System Can Be Valuable to Marketing

question 174

Multiple Choice

Setting up a marketing information system can be valuable to marketing managers because

• A) most companies have much useful information, but it often isn't available or accessible when the manager needs it.
• B) most market-oriented companies only need a certain type of information once or twice.
• C) marketing research data is rarely as accurate as data from a marketing information system.
• D) market-oriented managers can always use more data.
• E) a company that can't afford marketing research should at least have a marketing information system.

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Definitions:

Specific Union

A particular labor union that represents workers in a specific sector, industry, or company.

Opportunistic Organizing

A strategy by labor unions to capitalize on sudden opportunities to gain new members or push for labor rights enhancements.

Certification Election

A process involving a vote by employees to determine whether they wish to be represented by a particular labor union.

Representative

An individual chosen or elected to act and speak on behalf of a larger group, often in negotiating or legislative contexts.