A Marketing Researcher Wants to Do a Survey to Probe

question 227

Multiple Choice

A marketing researcher wants to do a survey to probe in-depth consumer attitudes about their experiences with the company's products. He is LEAST likely to get what he wants if he uses:

• A) personal interviews.
• B) online focus groups.
• C) telephone interviews.
• D) a mail survey.
• E) None of the above is very useful for getting in-depth information about consumer attitudes.

---

Definitions:

Secondary Sex Characteristics

Features that appear at puberty, distinguishing the two sexes from each other but are not directly involved in reproduction, such as facial hair in men and breast development in women.

Primary Sex Characteristics

The physical features that are directly involved in human reproduction, including genital organs.

Binary

Relating to, composed of, or involving two things; in computing, represents data using two symbols, typically 0 and 1.

Xy Sex Chromosomes

The combination of chromosomes typically found in males, determining male biological characteristics.