When Getting Information for Marketing Decisions, the Marketing Manager

question 17

Multiple Choice

When getting information for marketing decisions, the marketing manager:

• A) may use both internal and external sources of information.
• B) may need to make some decisions based on incomplete information.
• C) may need to rely on his or her own instincts to make some decisions.
• D) should have access to ongoing information about business performance.
• E) all of the above.

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Definitions:

View Of Self

An individual's perception, thoughts, and feelings about their own identity, abilities, and traits.

Accurate

The quality of being precise, correct, and free of errors in information, measurements, or outcomes.

Positive

Refers to something that is good, beneficial, or constructive, often leading to favorable outcomes or expressions of optimism.

Consistent

Showing steady conformity to the same principles, course, form, or actions over time.