_____ Refers to an Organized Way of Continually Gathering, Accessing

question 236

Multiple Choice

_____ refers to an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.

• A) Active marketing
• B) Manufacturing information system
• C) Marketing research
• D) Marketing information system
• E) Target marketing

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Definitions:

Competitive Advantage

The attributes that allow an organization to outperform its competitors, such as superior quality, innovation, or cost efficiency.

J.D. Power Cars

A market research company that conducts consumer surveys to provide reviews and ratings on cars and automotive companies.

Toyota Prius

A hybrid electric vehicle manufactured by Toyota, noted for its fuel efficiency and environmental friendliness.

Core Benefit

The fundamental value or primary advantage that a customer receives from a product or service.