Which of the Following Is Most Consistent with the Scientific

question 168

Multiple Choice

Which of the following is most consistent with the scientific method approach to marketing research discussed in the text?

• A) "We continually survey our customers because the results give us good ideas for hypotheses."
• B) "Once we interpret the data, we can define our problem."
• C) "Our research is as precise as possible--because we want to be 100 percent accurate."
• D) "Sometimes the answers from the early stages of the research process are good enough so we stop the research and make our decisions."
• E) None of the above is true.

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Definitions:

Formal-operational Thought

The fourth and final stage of Piaget's theory of cognitive development, characterized by the ability to think abstractly, logically, and systematically.

Hypothetical-deductive Reasoning

A method of problem solving or decision-making that starts with a hypothesis or question and involves deducing specific predictions and testing them.

Adolescent Egocentrism

Adolescent egocentrism is a phase in teenage development characterized by a heightened focus on oneself and the belief that one's thoughts, feelings, and experiences are unique.

Imaginary Audience

A psychological concept wherein an individual believes their behavior or actions are the main focus of others’ attention, often prevalent in adolescence.