A Complete Marketing Information System

question 29

Multiple Choice

A complete marketing information system:

• A) provides a good overall view on many types of problems, but usually cannot provide answers to specific questions.
• B) eliminates the need for "one-shot" marketing research projects.
• C) is organized to continually gather data from internal and external sources, including market research studies.
• D) is usually too complicated for the marketing manager to use without help from data processing specialists.
• E) All of the above are true.

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Definitions:

Flame Cells

Collecting cells that have cilia; part of the osmoregulatory system of flatworms.

Protonephridia

Protonephridia are excretory structures found in some invertebrates, functioning in osmoregulation and waste removal.

Tubules

Small tube-like structures in organisms, often found in organs such as kidneys, where they play a role in the transport and processing of bodily fluids.

Highly Soluble

Describes a substance that is capable of being dissolved to a great extent in a given solvent.