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Adding Lemon Scent to Pledge Furniture Polish Is an Example

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Adding lemon scent to Pledge furniture polish is an example of using a positive cue.


Definitions:

Indefinite Period

A time span without a specified end date.

Merger Clause

A contract clause providing that the written contract is the complete expression of the parties’ agreement. Also called integration clause.

Integration Clause

A provision in a contract that declares it to be the complete and final agreement between the parties, superseding all prior discussions or agreements.

Statute of Frauds

A legal principle requiring certain types of contracts to be executed in writing and signed by all parties to be enforceable.

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