At the Step When Data Are Interpreted, a Marketing Manager

question 167

Multiple Choice

At the step when data are interpreted, a marketing manager should:

• A) leave it to the technical specialists to draw the correct conclusions.
• B) realize that statistical summaries from a sample may not be precise for the whole population.
• C) know that quantitative survey responses are valid, but qualitative research may not be valid.
• D) be satisfied with the sample used as long as it is large.
• E) All of the above are correct.

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Definitions:

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